Previously in the US you could only buy an iPhone 4 locked to AT&T (I'm leaving Verizon out for now) at $199 for the 16GB model and $299 for the 32GB model, but now you have the option of purchasing an unlocked GSM version for $649 for the 16GB model and $749 for the 32GB model.
While the unlocked iPhone 4 will allow you to choose your own GSM carrier and change carriers at any time, in the US there are only AT&T and T-Mobile, which you can only use 3G with the iPhone on AT&T. So, it's not really worth it, unless you plan on traveling a lot to other countries and utilize local networks.
I'd recommend though, if you have to get an iPhone 4 (I'm an Android user), that you just get a subsidized version locked to AT&T and unlock it yourself. It will be cheaper although you would have to unlock it with every update. I believe it's also comes out cheaper if you get it subsidized then cancel the contract early too.
Any world travelers out there, or someone with money burning a hole in their pocket, can go to a US Apple Store or online and get an unlocked iPhone 4 now with free shipping!
source: Akihabara News
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