It must be said that all the while Apple had sold iPhones in the US sans contract at full retail price in the past, they were authorized to sell AT&T-locked iPhone units, but with a slightly revamped retail system now, things are changed – for the better, do you think so? If this move continues, Apple is able to stock less models of the iPhone going forward, so that they need not have to maintain inventories for each individual model, regardless of whether they're locked or unlocked.
source: Ubergizmo
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